John is a native Rochesterian a multi-million dollar producer, with more than 28 years of experience in residential and commercial sales. John has been the recipient of the GRAR Sales Master Awards, and the Council of Realtors Pinnacle and Zenith Awards.


Working with clients, John understands all their needs. Whether you are buying, selling, or building, he can assist you with any real estate transaction. He is here to help you in every step of the way, from contract negotiation, to mortgage financing, to closing, and beyond. After closing, John continues to maintain a relationship with each of his clients. After all, his success as a Realtor is the direct result of meeting or exceeding your expectations.


  • Top 5% of Greater Rochester Association of Realtors
  • Over $15 Million in Sales Volume for 2012
  • Residential Sales Specialist
  • Commercial Sales Investment and Development Specialist
  • Certified Relocation Specialist
  • Certified Residential Buyer’s Broker
  • Expert with First-Time Home Buyers
  • Knowledgeable in Urban and Suburban Home Purchasing Programs
  • Certified New Construction Specialist
  • Vast Experience in Waterfront Real Estate


This letter is to express our sincere gratitude for the service givin to us by John Fernandes. He is an oustanding realtor. From our first meeting to estimate the value our previous house to pre-closing conversations and negotiations on the new one, John proved himself to be professional, friendly, caring and very astute regarding the real estate business and current market, and how best serve clients.

Our home sold in five days at full price, due in part to the low interest rates and number of potential buyers in the local market. John had accurately assessed our property and advise us wisely about the value of listing quikly, to capture the influx of new MD residents at the University of Rochester Medical Center.

Once offer was affected and we found ourselves temporarily homeless, John went to work again as our buying agent. He listened to us carefully and quickly developed a sense for what we liked and were looking for. Actually, he had a better sense of our direction than we had at that point. he kept us calm and focused on finding the right property for our next home. Ultimately he found us a house that met more criteria that we had asked for and that had uniqueness and character that suited our personalities.

My wife and I have purchased 5 houses over a span of years, and this one will most likely be our last. We were so fortunate to have had John as our realtor. He reassured us when obstacles appeared, advised us when we were lost, humored us when we became irritated and overall provided a level of personal service that was most impressive. You’re very fortunate to have Mr. Fernandes on your staff. he has to be one of the best realtors in the business. He truly was custumer-focused in his dealing with us, and we greatly appreciated him and his effort.

-Taylor & Jennifer

“Just a note to say to you, Judi and I are really excited about the sale of our home and the purchase and move to our new home. This is the 5th home we have sold and the 6th one we have purchased. The professionalism of the Holly Creek Team is refreshing and you, John, have been goal oriented and extremely pleasant to deal with. Yes, it was a “price war” but our goals were accomplished.”

-Bill and Judi Knight, 2012

“I’ve known John Fernandez for approximately 15 years, dating back to my days at Prudential Rochester Realty. Last year when my dad needed to sell his house my first and only thought was to call John for his assistance. He epitomizes professionalism, experience, knowledge and personal care in every aspect of his job as a real estate professional. My family and I are grateful for the terrific job he did for us, and you are fortunate to have him on your team. Additionally, the ancillary services provided by your team (e.g. weekly market updates, administrative, etc.) are terrific. Thanks to all of you for helping out my family.”

-Curtis Regruit, 2012

“My wife and I had the great pleasure of working with Holly Creek, John Fernandez as well as the entire Holly Creek Team. Unfortunately, we made the mistake of not choosing the Holly Creek Team when we first listed our home for sale. After almost five months on the market, we decided to re-evaluate our agent and choose the Holly Creek Team to market and sell our home. Holly and John were true on their word and put the attention and efforts needed to sell our home along with a consultative approach. Not choosing Holly and John initially cost us time and money during the process. Our house sold in short order and we went from 1 showings a week to 4 a week – a 400% increase. This gave us the best available information on how to price and sell our house based on market conditions. We were extremely satisfied with the process and we would recommend this team to anyone looking to list their home for sale.”

-Jeff and Erica, 2012